Fundraising toolkit

The unique value ShopDonation offers is to generate a recurring source of income, which requires your participation. Simply registering on ShopDonation does not generate a recurring income, it is important that you share your ShopDonation link with others.

Friends/family

Almost everyone is purchasing products and services online nowadays. The first step is therefore to ask the people closest to you, to simply do those purchases they make anyway, via your ShopDonation link. After all, it does not cost anything extra and all their favorite webshops participate.

This group that often consists of family, good friends and colleagues could be your permanent core of ten to twenty people who shop for your project.

The majority of people shop online on a recurring basis already, so this can give you a small, reliable source of income, something that can be helpful to every social project.

Send the text below as an introduction to your friends, family and colleagues!

Dear friends / colleagues,


Do you ever shop online? Then from now on you can support our cause for FREE.

If you make purchases via shopdonation.org/name at online stores like eBay, Booking.com,
AliExpress or others, a part of the purchase amount gets donated to our cause. 
You don't pay anything extra, you pay exactly the same price.

You ultimately buy the product at the webshop itself, but because you click through 
our ShopDonation link first, the brands cover the cost for the donation. 
Because most people shop online on a recurring bases, it can give our cause 
a much-needed recurring source of (free!) donations. 

Thus we'd really appreciate it if you make this 'conscious' extra click to support us.
You can use our ShopDonation link from anywhere in the world, 
because ShopDonation is an international brand.

Thank you very much. If you have any questions please let me know!

After a few purchases have led to donations, ask your supporters to save, favorite or bookmark your international ShopDonation link. This way they are less likely to forget it when shopping online in the future, from anywhere in the world, and helps secure ongoing donations for your project.

Every time you send an email you can promote your ShopDonation link! Place your weblink as an automatic signature in your emails, whether it's private or business.

Here are some simple examples

- Do you ever shop online (for example at Bol.com, Coolblue, Booking.com)? Then you can donate for free to our social project, click here.

- Do you ever shop online? Support us for free via our international ShopDonation link.

- Shop via shopdonation.org/name and donate for free to our cause! 

* Use your weblink at the underlined part.

The next step is to activate the followers that already support your project, by simply promoting your ShopDonation link to them. This is easily done through your social media channels, newsletter and website.

Three example texts for a social media post

Below you will find three sample texts to promote your own ShopDonation link on social media. Feel free to modify these texts to your liking.

1. Ever heard of ShopDonation? If you shop via shopdonation.org/name you will donate for free to our cause with each purchase! The brands (such as eBay, Booking.com, AliExpress) cover the donation, simply because you used the international ShopDonation link first. Ultimately you buy the product/service at the same webshop for the same price. Please test it out yourselves, we'd really appreciate it because it can generate a recurring source of income for our cause.

#shopdonation #fundraising #freedonation #onlineshopping #nameofyourcause

2. Do you ever shop online? If you click through shopdonation.org/name to brands such as eBay, Booking.com, Aliexpress (and many more), you will donate to our initiative for free without it costing you anything extra! The brands cover the donation, simply because you made the click through our ShopDonation link. As most people shop online on a recurring basis, this could give our cause a much-needed recurring source of donations. You can even shop from anywhere in the world using ShopDonation, as they provide their service internationally. Please try it out, it doesn't cost you anything besides an extra click.

#shopdonation #fundraising #freedonation #onlineshopping #nameofyourcause

3. Do you ever shop online? Then you can donate a part of your purchase amount each time you purchase something. If you shop via shopdonation.org/name from now on, you will donate to our cause for free without spending anything extra!

Many major retailers have already joined such as eBay, Aliexpress, Booking.com and a range of others. You ultimately buy the product at the webshop itself, but because you click through our international ShopDonation-link first, the brands cover the cost for the donation. We'd really appreciate it if you make these conscious two extra clicks to support us, it can give our cause a much welcome recurring source of (free!) donations.

#shopdonation #fundraising #freedonation #onlineshopping #nameofyourcause

​​​​​​Use these pictures when you make a social media post

Download



Download

Download the ShopDonation flyer/poster below for free and give your cause an even more professional presentation. Easily add your international weblink to the PDF file, by typing into the empty field next to 'shopdonation.org/'.

With it you can raise funds worldwide!

Download

Customize your own professional banner in one minute

Introducing a visually appealing image alongside a text can enhance its impact. We have designed a professionally crafted banner that you can customize and display on your website's homepage. The banner includes the option to insert your unique international ShopDonation link at the bottom.

We recommend linking the banner not directly to your ShopDonation URL, but instead to a (new) landing page on your website. This landing page will provide your visitors with the opportunity to read the explanation text mentioned above before proceeding to ShopDonation. By doing so, your visitors will have a clear understanding of how it works before arriving at the ShopDonation platform.

Through the download button below, we provide two banners in six different sizes.
 
Download banners

How to add your URL to the banners

Open the PSD file on www.photopea.com (or download the desktop version of Photopea on www.photopeapc.com).

- Select the Type Tool (T) on the left side.
- Double-click on 'shopdonation.org/projectname'. Replace 'projectname' with your own weblink.
- Click on File - Export as PNG. Make sure 'artboards' is selected.

This will export all banner versions, pick one to place on your website's homepage. See an example of the 1200 x 800 banner below:​​

White banner

Green banner

 

Business purchases can generate substantial ongoing donations. While an individual shopper typically raises around $5 per month through ShopDonation, similar to a structural donor but without recruitment costs, a business making its purchases through ShopDonation can contribute an average of $100 to $500 per month, all at no extra cost.

If a company wants to demonstrate social involvement in a simple yet impactful way, it can do so by making its corporate purchases through ShopDonation. Since they are already making these purchases anyway, they can easily create a positive social impact by supporting your initiative. They could even save money because ShopDonation is making exclusive deals and promotions with the affiliated brands.

If you are employed by a company, consider discussing this with management, your supervisor, or the head of purchasing to explore which purchases could be made through ShopDonation. While large-scale business transactions handled by account managers usually cannot go through ShopDonation, many types of online business purchases do qualify, read more about business purchases here.
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Business network

If you know other companies in your business network that might be interested, share this opportunity with them, for example on LinkedIn or within professional circles. It is often most effective to network through warm contacts. For instance, if you already know someone who works at that company, you can ask them to introduce you or mention the idea internally. Many businesses that are already using ShopDonation were surprised by how much value they could create without any extra costs and were eager to explore how their purchases could support causes they care about.

Do not miss out on this chance to make a lasting impact through everyday business spending!

Below is a collection of tips & tricks from the most successful projects at ShopDonation:

Who already shops frequently online?

We all know someone who consistently shops online. These are naturally great people for you to encourage to use your ShopDonation link, because they can generate recurring donations. They might even save money because ShopDonation always makes exclusive deals and promotions with the affiliated brands.

Remind your followers every two months (or so)

Quickly remind your followers every two months or so with an update on how it's working out with ShopDonation, otherwise some people tend to forget and income diminishes. Let them know their purchases are appreciated and it's making a difference! You can also share some exclusive deals so your supporters are reminded they can save money as well while using ShopDonation.

Popular periods to shop 

Remind your network of your ShopDonation link at popular periods to shop.

- The Christmas period is by far the time when the most is being bought online.
- On Black Friday many people purchase online due to big discounts.
- The booking of summer holidays often starts at the beginning of the year.

Whenever there is a big event where people purchase online, remember to promote your ShopDonation link. Remind your followers that they can save money while supporting your cause, which makes shopping for your initiative even more attractive.

Which purchases bring in the most?

The largest donations come from:

- Insurances (€35 donation)
- Car insurances (€60 donation)
- Phone contracts (€30 donation)
- Utilities (€30 donation)
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We always share interesting offers, updates and news on our Facebook, Instagram and Twitter as well as in our newsletter. Share our posts and tip your followers to sign up to our channels and newsletter.

This acts as another reminder so they won't forget to support you when shopping online.

Download​