Fundraising toolkit

Everything you need to promote your cause's ShopDonation link and raise free donations online.

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Ready-to-share posts

Introduction

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Have you heard of ShopDonation? When you shop online through shopdonation.org/steunons, you donate to our cause for free with every purchase! The online shops pay the donation, simply because you use our ShopDonation link first. You still buy the product or service for exactly the same price in the same shop. Give it a try, we would really appreciate it, because it can become an ongoing source of donations for our cause. #shopdonation #fundraising #donation #onlineshopping #nameofcause

Explainer

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Do you ever shop online? When you click through our ShopDonation link shopdonation.org/steunons to your favourite online shops, you donate to our cause for free, without it costing you anything extra! The shops cover the cost of the donations, simply because you clicked through our ShopDonation link. Since most people shop online regularly, this can be a very welcome source of donations for our cause. Please give it a try, it costs you nothing but one extra click! #shopdonation #fundraising #donation #onlineshopping #nameofcause

The images and texts show an example link. Log in with your cause to see your own cause link.

Email templates

Subject Support our cause when you shop, at no extra cost
Hi, Did you know you can support our cause for free when you shop online? Through ShopDonation, more than 1,000 shops donate part of your purchase to us, without you paying anything extra. Use this link before you shop: shopdonation.org/steunons Thank you for your support!
Subject Turn everyday shopping into support for our cause
Hi, Your everyday online shopping can now help our cause. Go to shopdonation.org/steunons, pick your shop and buy as usual. The shop pays the donation, so it costs you nothing. Thanks for helping us!

Email signature examples

Support our cause with every online purchase

Support us for free while you shop online: shopdonation.org/steunons

Support our cause with every online purchase

Shopping online? Turn it into a free donation for our cause: shopdonation.org/steunons

The images and texts show an example link. Log in with your cause to see your own cause link.

Promote ShopDonation on your website

Example website text

Text for your website

Give free, recurring donations to our cause Do you shop online? If you do it through shopdonation.org/steunons from now on, you donate to our cause for free, without paying anything extra! Many popular online shops take part and they pay the donation. You still buy the product in the shop itself, for the same price. Because you go through our ShopDonation link, part of the purchase amount becomes a donation to our cause. You can use our ShopDonation link all over the world, because ShopDonation is an international platform. Step by step Step 1: Click our ShopDonation link: shopdonation.org/steunons Step 2: Click through to the shop where you want to buy Step 3: You land on the shop's normal website. Shop for the same price as always. With every purchase you donate to our cause automatically and at no cost, which can mean recurring free donations for our cause. We really appreciate it if you make this 'conscious' extra click, it truly makes a difference.

The images and texts show an example link. Log in with your cause to see your own cause link.

Logos

Use our logo on your website, flyers or social media.

Vertical logo

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Horizontal logo

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White vertical logo

Logo
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White horizontal logo

Logo
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Boost donations with businesses

Why business purchases make the difference

Businesses buy online too, and often a lot, so a business can raise much more for a cause than a single shopper. Ask your employer, your boss or the head of purchasing to make the company's online purchases through ShopDonation. Know other companies that might be interested? Tell them about it or share it on LinkedIn.

Good to know

The company pays exactly the same price as usual and can even save money: we arrange exclusive deals, promotions and discounts with our brands. In the Business category of our shop overview you find providers of subscriptions, insurance, office supplies, printing, flights and hotels. Not every business purchase counts: very large purchases made by phone through an account manager can't be tracked and don't raise a donation.Read more about business purchases through ShopDonation
Your next step Example email to an employer
Hi, Could our company support a good cause without any extra costs? Through ShopDonation, business purchases like office supplies, software, travel and printing turn into free donations. The shop pays, not us. Would you consider making our online purchases via this link? shopdonation.org/steunons Thank you!
Copy it and send it to your employer.

Tips for success

Below are tips and tricks from the most successful causes on ShopDonation:

Who already shops online a lot?

We all know someone who shops online a lot. They are great people to encourage to use your ShopDonation link, because they can raise recurring donations!

Remind your followers every month or two

Remind your followers every month or two with an update on how the ShopDonation income is going, otherwise they tend to forget and the income drops. Let them know it makes a difference!

Popular shopping periods

Remind your network of your ShopDonation link during popular shopping periods.
  • The Christmas season is by far the time when most is bought online.
  • On Black Friday many people shop online because of big discounts.
  • Booking summer holidays often starts at the beginning of the year.
Whenever there is a big event when people shop online, don't forget to promote your ShopDonation link.

Which purchases raise the most?

The biggest donations often come from:
  • Insurance
  • Car insurance
  • Phone contracts
  • Energy contracts

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Quick start guide

  1. 1 Share your link Send your link to friends, family and supporters to use when they shop.
  2. 2 Spread the word Every online purchase through your link earns a free donation.
  3. 3 Raise donations effortlessly Supporters shop as usual and donations happen automatically, at no extra cost.